There’s been plenty of controversy over the sale of naming rights to Boise State University’s indoor stadium, the Pavilion, which resulted in it being renamed Taco Bell Arena (really). In addition to the obvious question of taste, students and faculty were angry over the $4 million deal because Taco Bell’s parent company buys tomatoes from a Florida source accused of exploiting farm workers.
Now comes word that naming rights may be sold to Bronco Stadium, the BSU football stadium known for its highly unnatural, bright-blue turf. As reported in the Idaho Press-Tribune
, the sale of naming rights could be part of a multimillion-dollar fundraising effort to expand and renovate the ‘60s-era open-air stadium, adding thousands more seats and such upscale touches as luxury skyboxes.