Motorcycle accidents are on the rise, and most happen when a driver fails to see the motorcyclist. "Cars just don't look for you," said St. Maries, Idaho, motorcyclist Norman Burch, who's helping organize a motorcycle awareness rally and parade Saturday down Sherman Avenue in Coeur d'Alene and east on Interstate 90 to Cataldo. "We even have our headlights on and stuff and they just don't see you," Burch said. "With the awareness run, we're hoping people will see this big group of motorcycles and say, 'Oh, the motorcycles are out now, so keep an eye out.' "
Similar events will take place simultaneously in Boise and Idaho Falls as part of a Motorcycle Awareness Month that has been proclaimed by federal, state and local highway safety and law enforcement organizations in Idaho and across the country. Idaho also began running television and radio spots this week reminding drivers to "look twice" for motorcycles; read my full story here in today’s Spokesman-Review. To watch the TV spot, click here.