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Folks up in North Idaho are getting a small taste now of what’s coming next year, when graphic anti-methamphetamine ads will flood Idaho’s airwaves and pop up everywhere from the pages of high school newspapers to roadside billboards. The Idaho Meth Project, which hopes to kick off in January, will “saturate” Idaho with the often-shocking ads developed by the Montana Meth Project, which feature actors and fake blood and sores, in an attempt to persuade young people not to try the drug, not even once.
Right now, a couple of the Montana Meth Project’s ads are running in Washington and seven other states with high levels of meth abuse, as part of a White House Office of National Drug Control Policy campaign that also includes ads from other groups promoting treatment for addicts. So they’re lapping over into the North Idaho media market, giving some Idahoans a preview. Read my full story here in today’s Spokesman-Review.
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