Last spring, Idaho issued a call in Seattle for nominations for a “stressed-out” family member who could use an Idaho vacation. Julie Lumpkin nominated her hard-working husband, Toby, and the couple and their two young children beat out more than 50 other contestants to win a 10-day Idaho vacation. Now, the Lumpkin family’s Idaho adventure, from river rafting, horseback riding and fishing to golf, bicycling and sightseeing has been captured in a reality show-style video that the state will use for a tourism marketing campaign it’ll launch this spring
State Tourism Director Karen Ballard said the project filled a void in “video assets” for the state’s tourism promotion efforts, and snippets from it will be used for a variety of tourism promotions. For the Lumpkins, it was an idyllic vacation with their 9- and 7-year-old kids. In the video, Julie Lumpkin says of her husband, “I think he was wound as tight as a drum when we first left Seattle - now, he’s starting to relax.” Her husband adds, “It’s been one of the most rewarding things we’ve ever done as a family.”
State tourism officials are unveiling the video during their annual “tourism tour,” a series of meetings around the state with Idaho tourism business operators and organizations, including one in Post Falls today and one in Boise on Dec. 15th.
Betsy Z. Russell covers Idaho news from The Spokesman-Review's bureau in Boise.
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