Eye On Boise

First Idaho primary campaign commercial of season features borrowed pickup truck

The first TV campaign commercial of Idaho's primary season is out, from congressional candidate Vaughn Ward, featuring him driving and leaning against a big Dodge pickup truck, talking core values. It's not actually his truck, it's a supporter's. Ward's campaign said the GOP candidate owns and drives a Ford truck, but it was white and the color didn't work on camera, so the commercial used the supporter's grey Dodge. Ward faces state Rep. Raul Labrador, R-Eagle, and three other candidates in the primary race for a shot at challenging Democratic 1st District Congressman Walt Minnick. So far, Ward's been the leader in fundraising on the GOP side, and his campaign spokesman, Ryan O'Barto, said the new commercial is the first of several that will run from now through the May 25 election. The ad started running in the Boise market this week, and will run in the Spokane and Lewiston markets in the coming weeks.

You can read my full story here at spokesman.com, and see Ward's TV ad here.




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Betsy Z. Russell





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