Spokane7
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The Idaho Meth Project released poll results today showing it’s making progress toward its top goal - convincing Idaho teens and young people that it’s dangerous to try methamphetamine even once. In the project’s latest survey, 66 percent of teens and 78 percent of young adults in Idaho said they believe there is “great risk” in using the drug just once or twice. That’s up from 55 and 68 percent in 2007, when the project began. “We consider this to be very significant progress,” said Megan Ronk, the project’s executive director. The full poll is online here.
The project is a privately funded effort, but the state has poured $1.5 million into it since it started two years ago. In the current year, the project is getting $500,000 from the state’s Millenium Fund; last year it got $1 million. Next year, Gov. Butch Otter is proposing $500,000 more for the Meth Project from the Millenium Fund. The project has sponsored graphic TV and radio commercials and billboards designed to alarm teens about the dangers of meth; a new, third wave of ads launches today. First Lady Lori Otter, a member of the project’s board and also a member of the National Meth Project Foundation board, said, “This is a saturation-level advertising campaign that is specifically designed to reach teens and young adults at the places they frequent.” The first lady joined several teen volunteers for the project to unveil the new ads today; Gov. Butch Otter watched from the audience.
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Scorecard on January 19 at 7:22 p.m.
Nice try Betsy.. trying to get the comments to come regarding the state fund.. the millenuim fund is directed through the state from the tobacco settlement fund.. and must be used for substance abuse programs- also it is a competitive cycle so the Project must stand on its own regardless of the involvement of Governor. so very misleading to only say “state funds..” but then that was the purpose wasnt it? Of all the the things to take away from the success of the Project.. you have to take another shot at Governor Otter. Media is so predictably shortsighted and petty.. I guess the headline could have read the same about the Capitol Renovation. that project came from this source as well. You must have blessed that one.
homedog on January 20 at 12:03 a.m.
Scorecard, most people read beyond headlines. Despite the fact that most meth addicts probably don’t read or watch the news - which is where a lot of these ads have been placed - the Millennium Fund is actually being used for what it’s intended, which is a good thing. My question: Is a local advertising agency working on placing the ads or is it an out-of-state firm? Did that question ever get asked?