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Eye On Boise

Tue., Feb. 15, 2011, 3:32 p.m.

Money-making idea: Ads on school buses

Here's a news item from the Associated Press: BOISE, Idaho (AP) — As Idaho's cash-strapped school districts scour for creative ways to make ends meet, state lawmakers are looking to help them out. Senate Assistant Majority Leader Chuck Winder, R-Boise, introduced a bill this week that would allow districts to sell advertising space on school buses. Winder's bill would direct the state Board of Education to draft rules with "reasonable restrictions" on the content of the bus ads. About half a dozen states already allow bus advertising and the idea can be traced back more than a decade, though budget woes have led to a resurgence in recent years. While supporters of the idea say it's practically free money, opponents argue the tactic isn't much different than dressing teachers in sponsor-emblazoned uniforms.




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Betsy Z. Russell
Betsy Z. Russell joined The Spokesman-Review in 1991. She currently is a reporter in the Boise Bureau covering Idaho state government and politics, and other news from Idaho's state capital.

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