Former Gov. Bill Ritter of Colorado told the Western Governors Association that states can set the tone for both private-sector and public-sector moves into industrial energy efficiency. He quoted from the association's newly published report on the topic: "A governor's leadership within a state is key to encouraging industrial energy efficiency." Ritter said, "Policy is really key," from building codes to energy efficiency standards to financing options. Plus, he said, "You can get more emissions reduction from what you do around energy efficiency than almost anything else."