People for the Ethical Treatment of Animals, or PETA, is bringing its anti-fishing campaign to Boise today, with a noon protest scheduled outside a bait and tackle shop on Vista Avenue, Idaho Angler, to press the group's current campaign that fishing is cruel. "Parents should get their kids hooked on compassion, not on maiming and killing fish," said PETA's Virginia Fort in an announcement of the Boise protest. The group contends that "fish are intelligent, sensitive animals who experience stress and pain when they are cruelly hooked or hauled up from the deep in commercial nets."

Idaho is known for its fishing, which has a long history and culture in the state; hundreds of thousands of Idahoans hold fishing licenses, according to Idaho Department of Fish & Game records, and more than 100,000 out-of-staters purchased short- or long-term Idaho fishing licenses in 2010.