Eye On Boise

Ad touting Idaho school reforms tells just part of story...

A new television commercial touting Idaho's controversial school reform laws makes claims that are accurate, but still mislead voters about the impact of the reform laws. That's because they focus on obscure points in two of the three laws, without getting into the overall thrust of the measures. "It's not inaccurate, but it's not focused on the real meat and potatoes of the three propositions that have generated so much controversy," said David Adler, a political scientist and director of the Andrus Center for Public Policy at Boise State University. "This is a classic campaign approach where you honeycomb your message with sweets that will appeal to everybody, without having to rehash the controversial measures."

You can read my full ad-watch story here at spokesman.com.




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Betsy Z. Russell
Betsy Russell covers Idaho news from the state capitol in Boise and writes the Eye on Boise blog.

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