Eye On Boise

Idaho insurance exchange to begin ad campaign after delay

Here's a news item from the Associated Press: BOISE, Idaho (AP) — Idaho's insurance exchange will begin its paid marketing campaign after Dec. 20, a delay of more than a month. Still, don't expect to see Your Health Idaho television advertising over Christmas. Consultants told the exchange's board Thursday that holiday TV spots were too expensive, so marketing will concentrate instead on radio, Internet and newspapers. The exchange's $3 million-plus ad campaign has been pushed back due to massive problems signing people up for coverage since Oct. 1. Since uninsured people remain largely unaware that Idaho even has an exchange, exchange spokeswoman Jody Olson told board members it's important to begin as soon as possible. Marketing will be aimed at building brand awareness and encouraging people to enroll in coverage that's a key part of President Barack Obama's 2010 health care law.




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Betsy Z. Russell
Betsy Russell covers Idaho news from the state capitol in Boise and writes the Eye on Boise blog.

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