Pictures of a reader board sign with a reference to a popular song lyric about buying second-hand clothes has been passed around the Internet with captions such as "And this is why Idaho is awesome," the Idaho Press-Tribune reports. The sign's at an Idaho Youth Ranch thrift store in Nampa; click below for a full report via the Associated Press.
Idaho Youth Ranch reader board message goes viral
REBECCA DE LEON,Idaho Press-Tribune
NAMPA, Idaho (AP) — Pictures of a reader board with a reference to a popular song lyric about buying second-hand clothes has been passed around the Internet with captions such as "And this is why Idaho is awesome."
Tom Stanbery, store manager for the Idaho Youth Ranch on the Nampa-Caldwell Boulevard, and former assistant store manager Barry Stimpson, came up with the idea to put the phrase on the sign, which says, "We sell your Grand Dads clothes. You will look incredible."
The song that inspired the billboard, "Thrift Store" by Macklemore, is an explicit, but catchy tune that pokes fun at the "hipster" style, saying nowadays the best dressed kids are the ones who wear their grandparents' old clothes. Stanbery said the sign was put up the day the song became Wild 101's most requested play.
Now, pictures of the billboard have gone viral, making appearances on Facebook, Tumblr, Twitter, Pinterest, Failblog (as a win), and iFunny.
Stanbery said he found out about the popularity when a friend from California told his wife via Facebook.
"(I was) surprised," he said. "We were not expecting for that to happen. We were just looking to attract a younger crowd."
Employees at the Youth Ranch have received compliments from customers, and the store has seen a slight increase in business that they attribute in part to the sign.
The reader board's message is normally switched out often, but Stanbery admitted with a grin that this one has stayed for much longer than usual. He doesn't know when the sign will be changed, but he did say they are thinking of a replacement.
"Thrift Store" by Macklemore and Ryan Lewis, featuring Wanz, reached No. 1 on the Billboard 100 last week, even though the hip-hop duo isn't signed to a record label. This makes it the first Indie hit to make it to the charts in decades, and boasts 82 million views on YouTube.
The song, which contains explicit language, playfully describes bargain-hunting at thrift shops and expresses disbelief at prices paid by some for designer labels.
A sample lyric: "I'ma take your grandpa's style, I'ma take your grandpa's style / No for real, ask your grandpa, can I have his hand-me-downs?"
Information from: Idaho Press-Tribune, http://www.idahopress.com
Copyright 2013 The Associated Press.