The Idaho Potato Commission has sworn in three new commissioners, which wouldn’t normally be very big news, except that one of them, Peggy Grover, is the first female ever named to the commission. Grover recently finished a term as chair of the Idaho Grower Shippers Association, and is assistant manager of Benchmark Potato in Rexburg, the Capital Press reports; read their full report here.
IPC President and CEO Frank Muir called Grover “very well qualified,” and said she’ll bring a valuable perspective to the commission – especially since the potato commission’s target advertising market is women age 25-55 with children at home. Commissioners are appointed by Gov. Butch Otter from nominees submitted by their peers in the industry; they serve staggered three-year terms. The other two new commissioners are Ritchey Toevs, an Aberdeen farmer, and Tommy Brown, who works for Lamb Weston in Pocatello and is chairman of IACI’s raw products committee.
The Idaho Potato Commission, which has nine members, was established by state law and is best known for defending the good name of the state’s famous tuber and the “Grown in Idaho” seal, including in court; the Potato Commission owns the registered trademarks for “Idaho potato” and “Grown in Idaho.” It also operates the idahopotato.com website, which is headed, "The official home of the Idaho Potato" and includes everything from industry information to creative recipes featuring, of course, the Idaho potato.