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Eye On Boise

AdWatch: Otter touts brand in western-themed campaign commercial

Barely over a week out from the primary election, Idaho Gov. Butch Otter has launched his first TV campaign commercial, showing him in a cowboy hat, riding a horse, and touting tax cuts and how he’s “fought EPA.” “I follow the Code of the West, stay true to your brand and your values,” Otter says in the ad, referring to a cowboy ethics code published in a 2004 book by Wall Street veteran James P. Owen entitled, “Cowboy Ethics: What Wall Street Can Learn from the Code of the West.” The code has 10 points, including, “Live each day with courage,” “When you make a promise, keep it,” “Ride for the brand,” and “Remember that some things aren’t for sale.” You can read my full story here, including an examination of the claims in the ad.

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Betsy Z. Russell
Betsy Z. Russell joined The Spokesman-Review in 1991. She currently is a reporter in the Boise Bureau covering Idaho state government and politics, and other news from Idaho's state capital.

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