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Eye On Boise

Wed., Sept. 3, 2014, 2:26 p.m.

AdWatch: Otter claims state’s economy is ‘on a roll,’ sites selective measures

Idaho Gov. Butch Otter’s new campaign commercial claims the state’s economy is “on a roll” thanks to his leadership, citing several selected measures. But overall, Idaho’s economy, while growing, has been much slower to recover than most states from the big recession that hit just after Otter took office in 2006.

Idaho saw the third-biggest drop in employment from 2007 to 2014, according to the Pew Charitable Trusts’ “Fiscal 50: State Trends and Analysis” report, a key measure of economic health. Its per-capita personal income ranked next-to-last in 2013, ahead of only Mississippi. Idaho’s unemployment rate in July was 4.8 percent, ranking 13th among states, but unlike Pew's employment figures, that doesn't take into account those who have given up looking for jobs.

Kaycee Emery, Otter campaign spokeswoman, said, “What we’re hearing is there’s a lot of people very positive about where our economy is and where it’s going because the governor has made so many tough decisions.” She said, “The focus of the ad is just to remind people that compared to the rest of the nation, Idaho is on top.”

Jasper LiCalzi, professor of political economy at the College of Idaho, said, “You can find numbers that’ll tell you almost anything. … Is it a flat-out lie, completely wrong? Probably not, but it’s weak information.” You can read my full AdWatch story here at spokesman.com, plus see the ad.




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Betsy Z. Russell
Betsy Z. Russell joined The Spokesman-Review in 1991. She currently is a reporter in the Boise Bureau covering Idaho state government and politics, and other news from Idaho's state capital.

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