AdWatch: Brody launches TV commercial; PAC launches independent radio ad campaign for McKenzie
Idaho Supreme Court candidate Robyn Brody has launched a statewide TV ad, running in every Idaho market including Boise, Idaho Falls, Pocatello, Lewiston, and on cable in North Idaho; it touts her legal experience and high ratings in the recent Idaho State Bar survey on the qualifications of judicial candidates.
Meanwhile, the Idaho Prosperity Fund, the political action committee operated by the Idaho Association of Commerce and Industry business lobbying group, reported spending $30,000 for an independent broadcast advertising campaign in favor of rival Curt McKenzie; the payment went to an Orlando, Fla. company for radio ads.
Brody had this to say about the independent ad campaign: “I was disappointed to learn that powerful lobbyists are buying radio ads supporting Mr. McKenzie. This race should not be politics as usual. The Idaho Supreme Court is different and the people of Idaho need a justice who can make independent and fair decisions based on the law."
Here’s a look at Brody’s TV commercial:
WHAT IT SAYS:
“Respect for the law, respect for people. Robyn Brody is the clear choice for Idaho Supreme Court. Robyn Brody has served Idahoans for nearly 20 years. Robyn Brody is recognized by her peers with the highest ratings by the Idaho State Bar in knowledge of law, integrity and independence. Brody will uphold Idaho’s Constitution.”
Brody: “It’s a privilege to serve Idahoans, and I ask for your vote.”
“Vote Robyn Brody, Idaho Supreme Court.”
THE CLAIMS:
Brody has been a lawyer in private practice in Idaho for nearly 20 years. When the Idaho State Bar conducted its survey of members this month on the qualifications of the two candidates running for an open seat on the Idaho Supreme Court, Brody was rated nearly twice as high as rival Curt McKenzie. Overall, Brody was rated 3.65 out of 4, while McKenzie was rated 1.86 on the same scale. For integrity and independence, Brody’s score was 3.64, while McKenzie’s was 1.72. For knowledge and understanding of the law, Brody was rated 3.63; McKenzie, 2.0. For judicial temperament and demeanor, Brody drew a 3.7 score; McKenzie got just 1.86. For legal ability and experience, Brody was rated 3.64, while McKenzie was rated 1.87.
WATCH ONLINE:
You can see the ad here.
