Posts tagged: digital I.Q.
There was a time when then-Idaho Sen. Larry Craig was dubbed the “cybersenator” because he was the first U.S. senator to send out podcasts. Now, it seems, our digital edge in the U.S. Senate has slipped. George Washington University and New York University’s Stern School of Business have completed a joint study that evaluated and ranked every senator for what it dubbed their “digital I.Q.,” or “online competence” based on presence on websites, social media following and sentiment, digital marketing aptitude and search engine optimization skills. Idaho’s results? Sen. Mike Crapo ranked 64th among the 100 senators, and Sen. Jim Risch ranked 93rd.
The top seven senators were dubbed “digital geniuses,” and were led by none other than Sen. John McCain, who famously said “I don’t email” during the 2008 presidential campaign. According to the study, he got his first Blackberry in January 2009 and “took to the Twittersphere,” and he now has 1.7 million Twitter followers and 630,000 Facebook “likes.” The other senators who got the “digital genius” designation were Sens. Jim DeMint, Scott Brown, Al Franken, John Cornyn, Harry Reid and Barbara Boxer. Republicans led Democrats in the study, with an average digital I.Q. 5.5 percent higher than their colleagues across the aisle. “Our thesis is that digital competence provides an opportunity for senators to authentically engage and mobilize voters and constituents,” wrote the two authors of the study, Scott Galloway, clinical associate professor of marketing at NYU Stern, and Doug Guthrie, dean of the George Washington School of Business.
So what’s the designation for our guys? Crapo’s score of 89 (McCain’s was 156) designates his digital I.Q. as “challenged.” And Risch? At a score of 68, he’s dubbed “feeble.”