Posts tagged: tourism promotion
Last spring, Idaho issued a call in Seattle for nominations for a “stressed-out” family member who could use an Idaho vacation. Julie Lumpkin nominated her hard-working husband, Toby, and the couple and their two young children beat out more than 50 other contestants to win a 10-day Idaho vacation. Now, the Lumpkin family’s Idaho adventure, from river rafting, horseback riding and fishing to golf, bicycling and sightseeing has been captured in a reality show-style video that the state will use for a tourism marketing campaign it’ll launch this spring
State Tourism Director Karen Ballard said the project filled a void in “video assets” for the state’s tourism promotion efforts, and snippets from it will be used for a variety of tourism promotions. For the Lumpkins, it was an idyllic vacation with their 9- and 7-year-old kids. In the video, Julie Lumpkin says of her husband, “I think he was wound as tight as a drum when we first left Seattle - now, he’s starting to relax.” Her husband adds, “It’s been one of the most rewarding things we’ve ever done as a family.”
State tourism officials are unveiling the video during their annual “tourism tour,” a series of meetings around the state with Idaho tourism business operators and organizations, including one in Post Falls today and one in Boise on Dec. 15th.