Archive for December 2013
Every so often, clever ( and slightly off-camber) visionaries remind us what a magical business tool the Internet can be. Australian entrepreneur Steve Sammartino and Romanian “self-taught technology genius” Raul Oaida are two examples. With the financial backing of 40 crowd-sourced patrons, Sammartino’s brainchild, dubbed Super Awesome Micro Project is now a reality.
Although Ikonic Films probably intended to launch a viral video with their advertisement for a worn-out 1996 Nissan Maxima, chances are they couldn’t have guessed Nissan would step up with an offer to buy it. Thanks to the vulture-like draw of successful viral marketing, that’s exactly what happened. Complementing the video, which really deserves the cinematic designation of being a “short film”, a masterfully crafted Craigslist ad inadvertently proved the punch line to its own joke: This “pavement-yacht” may actually have appreciated in value over the years.
America’s favorite news anchor is proving he has the mustachioed charisma to sell a shocking number of Dodge Durango’s. With the release of ‘Anchorman 2: The Legend Continues’ fast approaching, Chrysler made the call to Ron Burgundy, better known as comedian Will Ferrell to help them sell their SUV. The results have been nothing short of miraculous, not to mention hilarious.
The Seattle Seahawks have the most dominate home field advantage in the NFL thanks to their thunderous fan base, aptly dubbed The 12th Man. To promote Jet Chevrolet, General Manager Mike Gates promised 12 contestants $35,000 a piece if the Seahawks shutout the New York Jets yesterday. When the hawks lay a whoopin’ on the Giants 23-0 in New York, Gates began to make phone calls to insurance and promotions companies.
Traditionally car dealerships have been taxed with overcoming a major schism in their business plan: Most people don’t like to shop at car dealerships, yet most people are sold on a car only after having a chance to test drive it. That’s where Seattle startup Tred comes in.
Outside of performing daredevil work or insurance fraud, rolling a car rarely has a positive outcome. Along with being terrifying and potentially lethal, a car rollover usually comes with a large side of embarrassment. That’s what makes the stone-cold lady in this dash-cam rollover video special; she doesn’t appear to be shaken by the violent accident whatsoever. Although she definitely should have turned into the skid more, walking away from the wreck with her nonchalant attitude is commendable. Kudos.
The core of automaker attempts to meet skyrocketing fuel economy requirements in 2016 are under the hoods of their cars. In the 20th year of Ward’s 10 Best Engines competition, only two winners are carryovers from last year. By the looks of the fresh top ten, diesel power plants are gaining traction in a big way. But that isn’t the only unprecedented change on the list.