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VIDEO: Elon Musk claims car review cost Tesla $100million

Billionaire Elon Musk is the founder of SpaceX, the first private company to send a spaceship to dock with the International Space Station.
Billionaire Elon Musk is the founder of SpaceX, the first private company to send a spaceship to dock with the International Space Station.

Tesla CEO Elon Musk must be getting tired of fighting bad reviews of his cars.  In 2011Tesla sued the BBC’s ‘Top Gear’ over a segment where two of their roadsters allegedly broke down on the show’s test track.  Musk defended his company once again this month on Bloomberg television.  He claims a misleading New York Times review of the Tesla Model S cost Tesla $100million. 

For the story a Model S was to be driven from Washington D.C. to Boston, stopping as needed to recharge at Tesla’s charge stations.  The S ran out of juice and had to be carted off on a flatbed truck like a pile of used-Duracells.

Musk argued the journalist driving the S was at fault by deviating from a pre-planned route and driving at higher speeds than he was told to.  According to Musk the negative article caused Tesla car-orders to be cancelled and company stock to fall. By his estimation the negative press cost Tesla $100million.

Although this is definitely bad news for Tesla, Forbes and other news outlets covering Musk’s Bloomberg interview are skeptical the Times story could possibly have inflicted such a large loss.  




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