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Mon., Jan. 7, 2013, 10:53 a.m.

Toyota, Audi ready to show self-driving cars


Imagine a future were you would smile and wave at your blind neighbor as he got into his car to drive himself to work.  A day where you’d be the crazy one for waiving at a blind guy and his commute would be perfectly safe. This is a future that Toyota and Audi are working on.

The two companies announced recently they plan to reveal the self-driving car technologies they’ve developed at the Consumer Electronics Show this week. 

"To have somebody with the weight of Toyota throwing their weight behind this is impressive," said Dave Sullivan, an analyst with research firm AutoPacific Inc. (1)

It’s also a definite sign Toyota and Audi would like consumers to become more comfortable with the idea of eventually trusting their cars to drive autonomously. 

“In Soviet Russia, car drives you!”

Sorry, couldn’t resist. But science fiction and big brother conspiracies do have a talent for becoming reality.  The fact of the matter is many of the essential technologies behind self-driving cars already exist in the cars we drive today:  Adaptive cruise control, lane departure correction, park assist and brake assist just to name a few.  We call these safety and luxury options and people pay good money to for them…

Imagine a day when every car drive’s itself and everyone still refuses to ride public transit.


Wall Street Journal

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