Brandon Seiler's Blog on Cars

The car with $1 million dollar wheels

 (Latitude Wheels)
(Latitude Wheels)

Outfitting a car with wheels that are more expensive than the whole vehicle is a classic ghetto-fabulous aesthetic.  This month Miami-based Latitude Wheels tweaked the automotive statement to an all new level with a Ferrari 458 Italia intended to serve as their flagship show car.  As of this week it’s looking like Latitude may have made a very expensive mistake.    

Latitude put their Italia up for auction on eBay several weeks ago with an asking price of just under $1.3million.  For those who don’t frequent exotic car showrooms with c-note straps pluming from their pockets, the Italia generally starts around $230,000...  So what gives?

Well, the wheels, of course.  Latitude justifies the stallion’s asking price with 21-inch front and 22-inch rear forged Vossen Precision Series wheels.  With Pirelli tires, Latitude believes the setup alone is worth over $1 million. As of Wednesday night the auction for the Italia had yet to record a single bid.

The best part of this epic over-indulgence might be the promotional video intended to sway potential buyers into dropping a cool million for an Italia outfitted with Latitude’s fancy rollers.





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Brandon Seiler's Blog on Cars

Brandon Seiler is a bonafide car guy, member of the Northwest Auto Press Association and proud Washingtonian. He covers the latest auto news, technology, and pretty much anything having to do with car culture. You don't have to like cars to read his blogs, you just have to be able to read.





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