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Brandon Seiler's Blog on Cars

Arlen’s Transmission makes an epic viral ad

When local businesses set out to make a crappy low-budget television ad they have two basic options.  Most opt to stick with a safe run of the mill spot that features narration from a voice actor that may or may not be a robot, and a jingle that’s only catchy because it threatens to make your ears bleed.  Arlen’s Transmission of Burbank, California decided to take the road less traveled and sling together a commercial that celebrates basement-level production value with a self-deprecating sense of humor.  The result is an epic ad called “Shift It” starring the shop’s sexually-suggestive owner, ‘Goorgen’. Be forewarned:  Goorgen knows his way around a transmission as well as he does the persuasive art of innuendo.                


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About this blog

Brandon Seiler is a bonafide car guy, member of the Northwest Auto Press Association and proud Washingtonian. He covers the latest auto news, technology, and pretty much anything having to do with car culture. You don't have to like cars to read his blogs, you just have to be able to read.

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