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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Autos

Arlen’s Transmission makes an epic viral ad

 (Arlen's Transmission )
(Arlen's Transmission )

When local businesses set out to make a crappy low-budget television ad they have two basic options.  Most opt to stick with a safe run of the mill spot that features narration from a voice actor that may or may not be a robot, and a jingle that’s only catchy because it threatens to make your ears bleed.  Arlen’s Transmission of Burbank, California decided to take the road less traveled and sling together a commercial that celebrates basement-level production value with a self-deprecating sense of humor.  The result is an epic ad called “Shift It” starring the shop’s sexually-suggestive owner, ‘Goorgen’. Be forewarned:  Goorgen knows his way around a transmission as well as he does the persuasive art of innuendo.                



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