Auto Blog

Bad timing for Toyota’s “Go Fun Yourself” slogan

Before Toyota got slapped with a brutal $1.2billion fine for lying to the public about vehicle defects that lead to injuries and deaths in their vehicles, the Japanese automaker was having fun with an unorthodox marketing slogan.  To drum up excitement for the 2014 Aygo, Toyota released a promotional video that urged consumers to “Go Fun Yourself”.  The ad’s soundtrack is a song entitled ‘I Love It’ by Icona Pop that features the lyrics:  ‘I crashed my car into the bridge. I watched, I let it burn… I don’t care, I love it.’  Just saying – maybe not the best message to send while being investigated by the United States government for trying to cover up unintended acceleration issues in your cars.   

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus
« Back to Auto Blog
Auto Blog

The latest news, reviews and commentary about cars, trucks, and more, automotive technology and car culture



Contact the Spokesman

Main switchboard:
(509) 459-5000
Customer service:
(509) 747-4422
(509) 459-5400
(800) 789-0029
Back to Spokesman Mobile