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Mon., March 24, 2014, 8:02 p.m.

Bad timing for Toyota’s “Go Fun Yourself” slogan

Before Toyota got slapped with a brutal $1.2billion fine for lying to the public about vehicle defects that lead to injuries and deaths in their vehicles, the Japanese automaker was having fun with an unorthodox marketing slogan.  To drum up excitement for the 2014 Aygo, Toyota released a promotional video that urged consumers to “Go Fun Yourself”.  The ad’s soundtrack is a song entitled ‘I Love It’ by Icona Pop that features the lyrics:  ‘I crashed my car into the bridge. I watched, I let it burn… I don’t care, I love it.’  Just saying – maybe not the best message to send while being investigated by the United States government for trying to cover up unintended acceleration issues in your cars.   

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