The Centers for Disease Control and Prevention has launched a new blog and social media campaign to help people prepare for emergencies. When I first read about it, I thought it was a spoof of some kind, but it's for real. They are telling people how to prepare for a zombie takeover. When you read further into the blog, you realize it's a good way to catch people's attention and the "meat" of it is how to prepare for less sensational emergencies, such as floods and tornadoes.
It's pretty creative. Gives you hope that when younger people are hired into established corporations and government agencies to do their social media outreach, they'll be able to think out of the box.
Or in the case of this campaign, out of the coffin.