ADVERTISEMENT
Advertise Here
Archive

Huckleberries Online

Fuhrman Going, Going …

Don’t know if you heard but Mark Furhman announced this morning that he won’t be doing his KGA radio show after next week. Contract up and he wanted more time to do other things. Sounds like it’s an amicable parting of the ways — A Berry Picker.

John Rook’s analysis of this news:

Furhman had ratings success at KXLY, largely because of that stations overall programming and the awareness that comes from being a part of the overall KXLY-TV family. KGA’s management thought someone “local” could compete with Rush Limbaugh’s national show on KQNT. Not understanding that Furhman’s KXLY ratings success came from more than just him, they lured him away to KGA.

They discovered early on that Furhman could not deliver the ratings they had hoped for but had to honor the contract they gave him to make the move from KXLY. While local, Furhman’s show lacked programing expertise and centered on a limited menu of issues.

Even with 50,000 watts of power, the ratings for KGA leaves them in third place among Spokane’s talk stations. It’s been that way for some time now with the stations owner, Citadel, unable to compete with the KXLY group and Clear Channel’s Spokane package for advertising dollars.

AND…that’s the name of the game.



Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus
« Back to Huckleberries Online

Get blog updates by email

About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

Find DFO on Facebook

DFO on Twitter

Betsy Russell on Twitter

HBO newsmakers Twitter list

Latest comments »

Read all the posts from recent conversations on Huckleberries Online.

Take this week's news quiz ›
Search this blog
Subscribe to this blog
ADVERTISEMENT
Advertise Here