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Huckleberries Online

SOS: SMAC’M Going … Going …

“Although we’ve had 1,300 hits on our website, the total amount of donations received through the website is $1 – and that was the dollar I donated to make sure the system was working. I recently contacted 81 local businesses and asked them to advertise on the website. I got three advertisers. Only one has committed to the monthly program. Although there have been more than 20 local news stories on SMAC’M, and everywhere I go, people come to me and said, “Oh, this is such a wonderful thing you’re doing!” and go on and on about how important SMAC’M is to the community, …not one person has signed up for SMAC’M Membership, to support SMAC’M with a meager $19.99 / month.

“I have kept SMAC’M afloat by using my own resources. My savings is now gone. I have borrowed my kids’ college funds. I have liquidated and used all of the assets I could scrape together. My credit is maxed out. We are hanging onto our home by the skin of our teeth. … We have sacrificed a lot to keep SMAC’M afloat this long. We would gladly sacrifice more, but we have nothing left to give. If no one is willing to set aside $19.99 to save children’s lives, then what is this world coming to? Am I a fool? Is this whole endeavor a Fool’s Errand? The verdict is entirely in the public’s hands now.”

Tamara Cougar
SMAC’M


DFO: Could be that SMAC’M’s 15 minutes of local fame has run the course. It’s difficult to make a living online, especially when the public rejected your message in a lopsided judicial election.


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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