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Huckleberries Online

Mon., June 19, 2006, 9:15 a.m.

Sennett: Blogs Are Borging Online News Sites

In the "Star Trek" universe, an alien race known as the Borg assimilates entire civilizations into its collective consciousness. In the online universe, a publishing format known as the blog is similarly remaking traditional news sites in its own image. Take my experience with Hollywood Elsewhere proprietor Jeffrey Wells. He's been one of my favorite film writers since the late '90s, when he penned the Showbiz Confidential column for Even as he changed online homes, Wells maintained a fairly traditional column format — until he recently launched a blog version with frequent updates and reader comments. "It's the coolest thing I've done with the site," Wells said via e-mail. "When I first started with my Mr. Showbiz column the idea was to write two print-style columns per week. Now there are eight to 10 updates/additions/fresh stories per day. You have to get people into the mode of coming back and checking your site out two, three or four times a day. Keep it fluid, keep it moving, keep that traffic up."

For the rest of Frank Sennett's column, "Favorite news sites morph into blogs," click here.

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Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.