Mailbag: Slick Campaign Mailings

Jane Q. Citizen: Some interesting campaign literature in my mailbox today. Very expensive full color oversize cardstock from Luna, Johnson and Sorenson, all three in a positive vein. The comes a full size four page full color attack piece paid by Club for Growth of Washington, DC promoting their guy Bill Sali while bashing Robert Vasquez and Sheila Sorenson. In a bit of karmic turnaround as fair play another oversized full color card, paid by the League of Conservation Voters with no address or other identifer, bashes Sali and Vasquez for having out of state contributors to their campaigns. I’m still undecided on this legislative race and here’s a message for those running campaigns, expensive mailed pieces do not sway votes, especially those that spend more space attacking an opponent than providing reasons to vote for your candidate.

DFO: I generally toss direct-mail campaign literature in the trashcan. But I’m not sure that I reflect Joe & Jane Sixpack. Do any of the rest of you have thoughts on the effectiveness of the type of literature Jane Q. discusses above?