Consumers decide if the product provides enough value to justify that price. No one is compelled to buy a newspaper that doesn’t meet their needs. Because we’re a mass market product, each individual brings a different calculation to the price/value equation. We provide a vastly superior international and national report than our competition. Is that worth a few cents per day? Our Sports section is award-winning, deep and will continue to provide Idaho coverage. What is that worth? Our editorial page has a deeper stable of op-ed columnists. We print thousands of letters to the editor annually. What is the value of those elements? And advertising is part of the package, too. North Idaho is booming, but Spokane remains the retail center for the region. Spokane advertising has value to some. And we’re still running about two pages daily of Idaho specific advertising. Is there value there?/Steve Smith, News Is A Conversation. More here.