Huckleberries Online

FRIDAY, DEC. 14, 2007, 11:49 P.M.

Good College Sports Team Key To Attracting Students

Except for the Ivies, no school has anymore important brand tool than their athletic prowess at the undergrad recruiting level. For instance, take your beloved Gonzaga. A fine regional University (in full disclosure my father in law and his brothers are all GU grads, so I'll be careful what I say), but never a national Academic power. You have a couple of seasons on the national stages and applications go through the roof, non of which had anything to do with a change in academics. So, the market of applicants clearly values sports and therefore, so will schools/Idawa.

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Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.