Except for the Ivies, no school has anymore important brand tool than their athletic prowess at the undergrad recruiting level. For instance, take your beloved Gonzaga. A fine regional University (in full disclosure my father in law and his brothers are all GU grads, so I’ll be careful what I say), but never a national Academic power. You have a couple of seasons on the national stages and applications go through the roof, non of which had anything to do with a change in academics. So, the market of applicants clearly values sports and therefore, so will schools/Idawa.
D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Huckleberries Online was judged the best 2008 Idaho newspaper blog by the Idaho Press Club. And the best 2007 news blog in the Pacific Northwest by the Society for Professional Journalist. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.
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