Huckleberries Online

MONDAY, JAN. 22, 2007, 10:15 A.M.

John Rook: Shock Jock Era Is Over?

Full post here (third item)

It may take a total format and name change for Entercom’s 107.9 - “The End” to recover from a shock jock contest gone wrong. Licensed to Sacramento as KDND, the station’s morning show invited listeners to “Hold your wee for a Wii” drinking contest that challenged contestants to drink as much water as possible to see who could hold it for the longest period of time. The winner would receive a Nintendo Wii gaming console worth about $250, which is just a fraction of what it will cost Entercom to answer the anticipated legal action from not only the young mother who died attempting to win the contest, but also from a reported dozen other contestants who suffered adverse reaction from competing. Once the news hit the national media, Entercom terminated not only the lead three members of the “Morning Rave,” but seven others who worked on the daily program. Again, the entire industry suffers still another black eye for this. Management surely must realize the “shock jock” era has ended -- John Rook/

Question: Who's to blame for the tragedy in Sacramento in which a young woman died drinking water in order to win a Nintendo -- the station, the shock jocks, the dead woman?

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Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.