Enrollment is down at the University of Idaho. Oh no! What do we do? Isn't it obvious? You change the school's slogan of course. The fact that it didn't work last year when they changed the slogan -- and spent $900,000 marketing it -- is not relevant. Late last year "From Here You Can Go Anywhere" was ditched for "No Fences" and "Open Space. Open Minds." OK, I can understand dumping "From Here You Can Go Anywhere." You gotta admit, it's kind of stupid. It's true you can go anywhere from Moscow. You just have to gas-up and pack a lunch. And if you think about it, can't you go anywhere from anywhere? Why doesn't the school just be honest and change the slogan to: "You Can Get Anywhere from the Middle of Nowhere"/Marty Fortier, Coeur d'Alene Press. Full column here.

Question: Which institution, school, government body has a good slogan?

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