Item: Golf developer goes for green label: But this Audubon certification has nothing to do with birds/Erica Curless, Spokesman-Review

More Info: This Audubon has no connection with the National Audubon Society, the century-old birder group named for wildlife artist John James Audubon. Confusion between the two is as common as a swarm of swallows. People hear “Audubon” and assume the golf course has the equivalent of a Good Housekeeping Seal of Approval from the renowned bird and conservation group. Giving that impression, some critics have charged, is a marketing ploy to help golf projects with image problems.

Question: Are Chateau de Loire developers trying to cash in on confusion over the Audobon name to get their project built? Or is their hiring of Audobon International a coincidence?

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