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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Huckleberries Online

UI Profs Test Negative Marketing

Item: UI marketing profs test negative marketing/Lewiston Tribune

More Info: A pair of University of Idaho business professors are taking aim at marketing that tries to sell people products by turning them against themselves. Jeff Bailey, a marketing professor at the Moscow, Idaho, school, says one way to create demand for something is to get people dissatisfied with their bodies, their lifestyles and their world.

Question: Has the advertising industry made you more or less satisfied with yourself?



Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.