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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Huckleberries Online

‘Bumvertising’ Comes To Spokane, Post Falls

The owner of a business that buys homes in danger of foreclosure thinks he's found a new way to help the homeless - using them as walking billboards. Steve McMullen on Friday paid panhandlers on busy downtown street corners to wear bright yellow T-shirts and hand out fliers promoting his Post Falls-based Highland Financial LLC business. Six homeless people received $25 each to provide the service, which McMullen says he first thought of three years ago/Parker Howell, SR Here's The Dirt. More here.

Question: Would you advertise your business through homeless people? Do you think this is exploitive?



Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.