Item: Idaho seeks Seattle family to star in reality series/Monica Guzman, Seattle P-I

More Info: Forget travelogues and brochures. To market itself as a tourist destination, the state of Idaho is making an online reality series -- and it wants a Seattle family to be the star. "It's very exciting. I've not heard of anyone doing this," said Kellie Kluksdal, spokeswoman for the Idaho Division of Tourism. ... The agency, Drake Cooper, came up with the idea after considering the rise of digital media, the popularity of reality TV and the need for fresh thinking in tourism marketing -- especially at a time when vacationers might stay closer to home, and Northwestern states will compete for their attention.

Question: Good idea? Or a waste of money?