Item: PETA wants NW Montana high school renamed 'Sea Kitten'/Missoulian

More Info: Meow. Actually, make that, me-OW! The next time you hook into a lunker, and the rod tip bends as line spools out, the folks at PETA want you to look that fishy face square in the eye and think of it not as dinner, but rather as a “sea kitten.”

Question: Obviously, Whitefish residents aren't going to rename their high school "Sea Kitten" to honor fish. However, does PETA subtlely push its agenda by the publicity it receives from such outlandish requests?