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Kevin: Congress Targets Loud TV Ads

Somewhere, someplace, there is a mute button on a TV remote control that will live a longer and happier life — all thanks to Congress. Not to be upstaged by such trifles as addressing the deficit, the House found time on the calendar to pass a bill to stamp out loud commercials, or, more accurately, ads that try to grab the viewer's attention with a sudden increase in volume. If nothing else, the legislation has the requisite catchy title: the Commercial Advertisement Loudness Mitigation Act, or CALM Act. Who could possibly vote against calm? No one, evidently. On Thursday, the House passed this bill on a voice vote (sotto voce, I hope). The Senate passed this bill by unanimous consent/Kevin Richert, Idaho Statesman. More here. (AP photo: Rep. Anna Eshoo, D-Calif., testifies against loud TV commercials)

Question: Do loud commercials bug you?

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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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