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Huckleberries Online

Tue., July 13, 2010, 11:08 a.m.

YMCA Shortens Name By 3 Letters

Item: YMCA shortens its name by three letters/Jody Lawrence-Turner, SR

More Info: Just call it the Y. The venerable YMCA, known by the acronym alone for generations, has rebranded itself with the single letter – a truncation many members already use. “We’re simply using a colloquialism to refer to the same institution that is about the same thing,” said Mary Berry, communications director for YMCA of the Inland Northwest. The rebranding, launched Monday, comes with a more focused message

Question: Have you ever been involved with a YMCA program?

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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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