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Huckleberries Online

YMCA Shortens Name By 3 Letters

Item: YMCA shortens its name by three letters/Jody Lawrence-Turner, SR

More Info: Just call it the Y. The venerable YMCA, known by the acronym alone for generations, has rebranded itself with the single letter – a truncation many members already use. “We’re simply using a colloquialism to refer to the same institution that is about the same thing,” said Mary Berry, communications director for YMCA of the Inland Northwest. The rebranding, launched Monday, comes with a more focused message

Question: Have you ever been involved with a YMCA program?


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D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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