Libraries like this one in Cleveland are investing more money in DVDs and videos, and many people say they are turning to libraries for free movies and bypassing stores.
Why rent the cow when you can borrow the milk for free? That seems to be the mindset of many Americans, as a new study claims that more DVDs are borrowed from libraries each day than are rented via Netflix, Redbox or Blockbuster.
According to the survey released by the Online Computer Library Center, public libraries in the U.S. lend an average 2.1 million videos/day, which edges out the 2 million discs shipped by Netflix and almost as much as the combined total of DVD rentals at Redbox (1.4 million) and Blockbuster (1.2 million).
Netflix shrugs off the idea of libraries as competition to their business. "I think of libraries as places for books," explains a rep for the company. "It's free, so it's a whole different model." Chris Moran, Consumerist.com More here.
I check out at least 4 movies a week from local libraries-- both new releases and old favorites. It's one of the reasons I've resisted Netflix. Have you checked out movies from the library?