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Huckleberries Online

Wed., Nov. 17, 2010, 3:14 p.m.

Why Fat People Pay w/Debit Cards

Skinny people pay cash. You could look it up. A study by professors of marketing at Cornell University and the State University of New York, Binghamton, found that more than 60 percent of American adults are overweight, and only 14 percent of U.S. consumers use cash at the supermarket. “Since paying in cash feels more painful than paying by credit or debit cards, paying in cash can reduce the purchase of unhealthy food items,” write professors Manoj Thomas, Kalpesh Kaushik Desai and Satheehkimar Seenivasan in an article to be published in the Journal of Consumer Research. The three researchers peered into the shopping carts of 1,000 people over a six-month period. They found that folks who paid for their groceries with plastic bought more junk food than those who used cash/Steve Crump, Twin Falls Times News. More here.

Question: Do you pay for your groceries with cash or credit card?




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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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