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Why Fat People Pay w/Debit Cards

Skinny people pay cash. You could look it up. A study by professors of marketing at Cornell University and the State University of New York, Binghamton, found that more than 60 percent of American adults are overweight, and only 14 percent of U.S. consumers use cash at the supermarket. “Since paying in cash feels more painful than paying by credit or debit cards, paying in cash can reduce the purchase of unhealthy food items,” write professors Manoj Thomas, Kalpesh Kaushik Desai and Satheehkimar Seenivasan in an article to be published in the Journal of Consumer Research. The three researchers peered into the shopping carts of 1,000 people over a six-month period. They found that folks who paid for their groceries with plastic bought more junk food than those who used cash/Steve Crump, Twin Falls Times News. More here.

Question: Do you pay for your groceries with cash or credit card?


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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