Awise man once told me “It’s not what you say, it’s how you say it.” That statement has held true in my personal and professional life and, after seeing their new commercials, someone in Toyota’s advertising department should heed those words. I’m quite frankly offended by their new television ads that feature a young boy whose message is “Parents, you don’t have to be lame.” The advertising implies, quite directly, that parents who cannot afford to own a Toyota Highlander somehow don’t fit the bill of being “cool.” I grew up with what some would consider “lame” cars. Our primary car growing up was a 1972 Ford Elite, hardly the Griswold’s family truckster. Only after it finally puked did we trade up to a Ford Explorer that lasted us for nearly 100,000 miles/Henry Johnston, Moscow-Pullman Daily News. More here.
Question: Do you own a “lame car”?