Advertise Here

Huckleberries Online

Henry: ‘Lame Cars” Good As Cool 1’s

Awise man once told me “It’s not what you say, it’s how you say it.” That statement has held true in my personal and professional life and, after seeing their new commercials, someone in Toyota’s advertising department should heed those words. I’m quite frankly offended by their new television ads that feature a young boy whose message is “Parents, you don’t have to be lame.” The advertising implies, quite directly, that parents who cannot afford to own a Toyota Highlander somehow don’t fit the bill of being “cool.” I grew up with what some would consider “lame” cars. Our primary car growing up was a 1972 Ford Elite, hardly the Griswold’s family truckster. Only after it finally puked did we trade up to a Ford Explorer that lasted us for nearly 100,000 miles/Henry Johnston, Moscow-Pullman Daily News. More here.

Question: Do you own a “lame car”?

Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus
« Back to Huckleberries Online

Get blog updates by email

About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

Find DFO on Facebook

DFO on Twitter

Betsy Russell on Twitter

HBO newsmakers Twitter list

Latest comments »

Read all the posts from recent conversations on Huckleberries Online.

Take this week's news quiz ›
Search this blog
Subscribe to this blog
Advertise Here