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Study: NPR ‘Elitist’ & ‘Stuffy’

A new study for NPR identifies a much bigger potential news audience that would listen to public radio if the field works to break down perceptions that its programs are elitist and stuffy. Producers would have to make shows that are more lively and conversational and promoters would have to take greater care when describing public radio as “intelligent” and “serious,” according to the Los Angeles-based firm SmithGeiger. The researchers found that barriers to entry for public radio listenership are rooted in what they called “accessibility”— listeners’ perceptions of the NPR brand, their ability to relate to the content, and the extent to which they find time to catch NPR news through their radios or web browsers/Karen Everhart, Current.org. More here.

Question: Do you find NPR to be “elitist” and/or “stuffy”?


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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