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Huckleberries Online

Disney in the delivery room

Typically, the last thing you'd want to see in the hospital is a mouse. Especially on the maternity ward. But earlier this week, The New York Times reported that Disney has begun sending sales reps into 580 hospitals nationwide. The reps are offering new moms, within hours of giving birth, a free Disney Cuddly Bodysuit for their babies if they sign up for e-mail alerts from DisneyBaby.com. The idea is to encourage mothers to infuse their infants with brand loyalty as if it is mother's milk.

Suddenly the delivery room command to “push” has a whole new meaning. More here. Peggy Orenstein, NPR

When does product placement and merchandising go too far?


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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