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Mountain West Unveils New Logo

The Mountain West Conference on Monday unveiled its new logo — part of an intense branding campaign that marks the league’s transition away from Utah, BYU and TCU and to Boise State, Fresno State, Nevada and Hawaii (football only). The new logo looks like a cube, with a block “M” and block “W.” Conference officials are calling the logo “The Rock” — and they say it’s a sign of unity and strength for the reshaped conference. The old logo featured a mountain scene. “We’re about as much west as we are mountain,” commissioner Craig Thompson said. “We’re going to emphasize both names”/Chadd Cripe, Statesman. More here.

Question: What do you think of the new Mountain West logo?

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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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