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Huckleberries Online

Get Out! Review: Tito’s

At some point within the last month or two, the Hagadone-owed Italian eatery known as Tito Macaroni's underwent a much-needed image overhaul and axed the wacky from its name (except for on all the signs out front). After 15 years as the anchor eatery inside the Coeur d'Alene Resort's Shopping Plaza, Tito's is all grown up now, and has adopted the somewhat blander, more mature moniker “Tito's Italian Grill and Wine Shop.” The name is printed across the front of the new, soft beige menu in minimal, elegant burgundy fonts and shapes, as if to say “the marketing and design departments had eleven meetings trying to come up with this classy (S-bomb), so you'd better appreciate your damn lunch, okay - we're fancy now, get it?” Ironically, the menu itself seems to have taken in some random, decidedly not fancy and not very Italian residents. Do they eat a lot of tuna melts in Italy/OrangeTV. Get Out! North Idaho. More here. (Get Out! North Idaho photo)


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About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

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