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Mon., Nov. 7, 2011, 2:28 p.m.

City Clerk: Sayler Ad Did Comply

Coeur d'Alene City Clerk Susan Weathers sent this response to Jeff Ward of the Kootenai County Reagan Republicans moments ago: "Thank you for your inquiry.  After investigating your complaint it has been shown that the actual advertisement to the C d’A Press did comply with I.C. 67-6614A and met the requirement of indicating the party responsible for the communication of that ad.  Somehow, between the advertisement being sent to the Cd’A Press by Savvy Marketing (who prepared and submitted the ad), and the publication in the Cd’A Press the last line of the ad was cut off. "

Update: Ward's response: "Thank you for your looking into this.  Could you (answer a) couple of quick questions? 1. Who actually paid for the ad? 2. The ad has an ad code number on the very bottom(right corner.) Those codes are on the outer edges of all the ads in the Press. How did a disclaimer get cut off from in-between the last line and the ad code number?"

Update: Coeur d'Alene Press Editor Mike Patrick: We're checking with Savvy Marketing right now to find out who paid for the ad, and who that entity's treasurer is. I'm going to publish a clarification in tomorrow's paper. As Susan indicated and I can have someone in my graphics department explain to you if you wish, the disclaimer was on the ad, between the citizens' names at the very bottom and the banner across the bottom ("Please join ..." with the ad code). When more names were added to that part of the ad at the last minute, those names were overlaid on top of the disclaimer. You don't have to take my word for it, but there was no intent to deceive by Savvy, which has tons of experience with political advertising. Regardless, I'm going to clarify the matter in tomorrow's Press.


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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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