Huckleberries Online

Savvy Rep: Ad Error Was My Fault

Linda Clovis of Savvy Marketing sent the following email to Jeff Ward of the Reagan Republicans: "I am the one that designed the ad for George Sayler, and ultimately it is my fault that the needed disclaimer was not printed in the specific ad in which you are inquiring.  It was indeed in the original ad but upon setting up the file to format and send to the newspapers electronically, it was accidentally cut off.   If you look at all the other materials we produced for Mr. Sayler, which includes ads in other newspapers, fliers, postcards, etc,  you will notice that the needed disclosure of who paid for the ad was printed.  If you have any other questions, please feel free to contact me.   Your diligence on such matters is commendable but I assure you that this was my error and my error alone and to question the integrity of Mr. Sayler’s campaign or to insinuate any wrongdoing on his behalf would just be malicious."

Another Jeff Ward/Reagan Republicans response: "I recently received an email from Mike Patrick of the Coeur d’Alene Press (see below) explaining that the ad was printed exactly as it was sent from Savvy. If that is the case and the version that was sent to your office did have a disclaimer attached, there has been an attempt to deceive you as to the actual content of the ad sent to the Press and the Review. I urge you to look into this instance of a campaign sending you inaccurate information in order to cover-up a violation of the sunshine laws."

Question: Are we done now?




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D.F. Oliveria
Dave Oliveria writes the Huckleberries Online Blog for North Idaho readers and the Huckleberries print column.

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