Contestant Elisa Mendes, from Brazil's Maranhao state, performs during the Miss Brazil Plus Size Beauty Pageant in Sao Paulo, Brazil, Sunday. A growing number of bikini and swimming suits manufacturers have woken up to Brazil's thickening waistline and are reaching out to the ever-expanding ranks of heavy women with new plus-size lines. (AP Photo/Andre Penner)

Question: Is it a good thing that society has begun to de-stigmatize chubbier people? Or should the stigma continue in an attempt to embarrass chubby individuals into an attempt at fitness?